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The time people spend diversifying their intimate adventures in the bedroom often has little to do with those hot, passionate scenes that we are so painfully familiar with as seen on TV. Well, actually, this is no secret to sex shop businesses since they are among the few places where people can delve into a myriad of products to improve their sexual life.
For Canadian sex shop owners, a brand new, still untapped consumer market has opened up with the legalization of recreational weed, promising huge potential gains from selling cannabis seeds.
Join us below on a ride exploring the best ways sex shops across Canada can take the utmost advantage of the favorable winds of change marked by the Cannabis Act coming into force back in 2018, with a mind to greatly increasing profitability from marijuana seeds sales.
1. Sharing cannabis and sex-related bits of crispy information.
Did you know that the aphrodisiac properties of cannabis are mentioned all the way back in 1704 in the Middle East collection of folk fairy tales “The Arabian Nights” (aka One Thousand and One Nights)?
Ancient Egyptians mentioned the use of cannabis and honey potions applied vaginally while the ancient Greeks are believed to have been loyal fans of a cannabis-infused type of wine that was said to mellow the pains while increasing the desire for intimacy.
On another note, the endogenous cannabinoid system (ECS) possessed by mammals, including but not limited to humans, is where cannabinoid receptors that are impacted by the cannabis plant’s active compounds are found. The ECS serves as a bridge between the body and the mind, and it has a lot to do with maintaining the proper function of the reproductive system in both males and females.
By sharing intriguing pieces of cannabis and sex-related information with your sex shop’s online and/or offline audience, you will not only grab your customers’ attention but you are also sure to steadily grow your client base thanks to engaging with your clients and making their days a bit brighter (while simultaneously elegantly reminding them of your sex shop’s fantastic services and/or special offers).
In fact, you may not even have to spend tons of money on marketing agencies creating the type of content you need, as even a few sentences on marijuana and sex-related stuff can be more than enough to drive an increase in sales from trading with marijuana seeds. Just don’t forget that consistency is key.
2. Promoting cannabis seeds as the perfect finishing touch to every gift.
A huge percent of sex shop customers enter the store in search of a cool, out-of-the-box gift that can help them put a wide smile on their friends’ faces.
When taking into account that every 5th Canadian was reported to have consumed weed within the first three months after legalization (without further considering the number of Canadians who simply preferred to keep their cannabis use at bay as of now, meaning that the numbers are quite probably higher), then at least every 5th customer is a potential cannabis seeds buyer.
All you have to do to increase profitability is to train your staff on how to approach clients and drive their attention towards the fine selection of marijuana seeds in the best way, and one quick and easy way to do so is to promote cannabis seeds as the perfect finishing touch to every gift. As you get to think of it, there is no other product that hides such unlimited potential for further development as the tiny marijuana seed, so it definitely won’t end up like one of those gifts choked at the bottom of a dark drawer.
3. Collaborating with social media influencers.
Have you recently checked out how many cannabis + sex-related social media accounts have been popping up lately? Merging and exploring cannabis and sexuality is said to be one of the hottest 420 trends that are still at their very rise but are definitely bound to exceed experts’ expectations in terms of their global scope in the following years.
Best of all, there are different cannabis and sex-related influencers out there, ranging from cannabis and sexuality coaches through yoga and sensuality cannabis retreat groups.
What you want to do is simply get in touch with those influencers and come up with a mutually beneficial collaboration to help you skyrocket cannabis seeds’ sales in your sex shop, wonderfully assisted by the fantastic outreach towards a bigger audience granted to your business by the talented influencers.
4. Partnering with local type-like 420-friendly businesses.
Nowadays, being a part of a global community that is sincerely engaged in sharing and caring is what can greatly affect buying decisions. People are hungrier for quality time spent with like-minded individuals more than ever before, as, despite the massive boom of the mass internet communications, loneliness is becoming an increasingly bothersome issue world-wide.
The good old school ways of socializing are currently undergoing a form of renaissance, and apart from considering the amazing business gains from getting your sex shop involved in weed-themed events, partnering with local type-like 420-friendly businesses is one of the smartest moves you can make. You want to think of local businesses that share a similar audience with your business, although not selling the same products or services.
For example, you can partner with a massage studio by dealing to exchange advertisements/promotions of both your businesses throughout both of your audiences. Not only that doing so is a low-cost marketing strategy but it is also a double win-win!
5. Cannabis seeds promotions/discounts/special offers.
Okay, we bet this one comes as no surprise (not at all): people love free stuff, whether it be discounts, special offers, or whatever they can simply enjoy for free.
Of course, that doesn’t mean turning your sex shop cannabis seeds business into some form of low income-earning freebie campaign.
The thing is, when purchasing cannabis seeds in bulk, you can save a lot of money to make awesome promotions/discounts on “the magic beans” without having to work close to earning zero profit from the whole thing.
Needless to say, the fresh flow of customers you can gain from discounts, coupons, or other special offers, should be a winning business strategy even on its own, yet the associated profit you can rake in is not to be underestimated, so as long as you are blessed to partner with reliable wholesale marijuana seeds retailers, increasing profitability is only a matter of consistency and patience.
At the end of the day, Canadian sex shop business owners should better focus their time and efforts into polishing and upgrading their cannabis seeds sales strategy rather than delaying to take action and make the most from what the continuously evolving pot industry has to offer in terms of sweet gains for years to come.